ABOUT CHITHRA LOOMS
Founded in 2016, Chithra Looms began as a small, heartfelt effort to spread handloom happiness. What started humbly has grown into a carefully curated space for authentic handloom Kanjivaram silk sarees and distinctive weaves from across India.
Rooted in tradition and guided by integrity, we work closely with skilled weavers to bring timeless designs, pure materials, and honest craftsmanship to the forefront. All our Kanjivaram silks are handwoven using pure zari, reflecting the richness, durability, and cultural depth that define this heritage weave.
At Chithra Looms, every saree tells a story—of patience, skill, and generations of artistry—crafted to be cherished today and passed on tomorrow.
A NOTE FROM THE FOUNDER
HI, I’m Chithra—an engineer by education, and a textile entrepreneur by purpose. My journey into handloom began not with a business plan, but with curiosity, learning, and a deep sense of responsibility. What started with a small trunk of sarees and a modest investment grew steadily through consistency, honesty, and an unwavering commitment to craft. From the very beginning, I knew this would not be just about selling sarees—it would be about building trust, preserving heritage, and supporting the people who keep our traditions alive.
Today, Chithra Looms works closely with 300–400 weavers and 36 manufacturing partners, many of whom prepare entire collections for us with the same pride and dedication they bring to their own looms. Our weavers are the foundation of everything we do. From sourcing directly to maintaining long-term relationships, we function as a catalyst—ensuring continuous work, fair practices, and uncompromised quality. What brings us immense joy is seeing young brides and modern customers actively seek traditional Kanjivaram element, VairaOosi, Oosi Kattam, Rettapet borders, Annam Chakram motifs, proving that heritage can evolve without losing its soul.
At the heart of Chithra Looms is authentic Kanjivaram silk. We specialise in pure mulberry silk sarees woven using traditional techniques—double warp, korvai borders, time-honoured motifs, and culturally rooted colour palettes. Every saree is named honestly, sourced responsibly, and presented with complete transparency. For us, handloom is not a trend or a category—it is a living cultural legacy.
This journey is bigger than one brand. It is about sustaining an ecosystem that supports millions of artisans across India. We believe weaving deserves the same seriousness as agriculture—education, awareness, and long-term commitment. When you choose a Chithra Looms saree, you don’t just wear silk—you carry forward a story of craftsmanship, dignity, and heritage meant for the next generation.
